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Pura Vida – our story of pure living in Spain

We are Jeroen and Marjon van Oostveen. In 2020, we decided to leave the hustle and bustle of the Dutch countryside behind. We went in search of sunshine, space, and a life that suited us better. This move not only brought us a new home in southern Spain, but also a place where our dream became reality: Pura Vida.


What began at our kitchen table with a few bags of organic tea has grown into a charming home furnishings store full of things that bring us joy: local and Dutch delicacies, atmospheric furniture, and stylish home accessories. Everything is carefully selected, often directly from the maker.


At Pura Vida, it's all about enjoying the little things, with love and attention. No mass production, but items with a story – just like us. And the best part: you don't have to travel all the way to Spain to experience it. You'll find a large selection in our webshop, and you can easily order a touch of Pura Vida from the comfort of your own home.


Pura Vida is more than just a store—it's a feeling. Browse, get inspired, and bring the feeling of the sunny south into your home.


Webshop